For the gunsmith enthusiast, Wheeler® is a brand engineered for precision to take your build to the next level. With quality products developed, you will never need a different tool again. Wheeler® engineered to fit the job!
Content owned by American Outdoor Brands®
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Effective packaging and instructional design are critical for successful retail placement, serving as the initial interface between the product and the consumer. They communicate vital information, convey brand identity, and ensure consumers understand product usage, ultimately driving purchasing decisions and fostering brand loyalty.
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All Wheeler products undergo meticulous rendering in Keyshot, ensuring unparalleled quality and precision in their packaging visuals. Leveraging these renders across all packaging materials exemplifies our commitment to delivering products of the highest standard and reinforces our brand's reputation for excellence in every detail.
PACKAGING SOLUTIONS
When I came onto the project, Wheeler® was undergoing its reskin, transitioning from yellow to black packaging, which marked a significant shift. However, this change wasn't just cosmetic; it aimed to boost retail visibility and revitalize the brand's image. While the initial reskin addressed the packaging color, it became evident that further adjustments were needed. The black packaging posed visibility challenges for the product, prompting a strategic rethink.
In response, I spearheaded the refinement phase, ensuring that improvements aligned with the new branding while addressing the visibility issue. The final packaging solution addressed this concern effectively. By breaking away from traditional packaging formats, enhancing product visibility with a white background, and incorporating user-friendly design elements, we achieved a balance between aesthetics and functionality.
The result? A packaging solution that not only stands out on the shelves but also maintains a cohesive brand identity when displayed together. This strategic approach ensures that Wheeler® maintains its market presence while successfully navigating the rebranding process.
RENDERS MADE IN KEYSHOT
